The modern day artists are finding it tough to reach to the potential customer and they are opting innovative strategies to achieve this. Art blogging is growing in prominence with many artists taking refuge in the internet. After investing time, money and energy in the art, it is time it is showcased to the world. Go ahead and share your art on various online mediums. Blogging about your artwork is the most opportune way to reach to art collectors. It gives an opportunity to explain the creation of the art and how it can connect emotionally with the collectors.

Challenges confronted by the artist
Not many artists have the time and patience to blog about their creation. Regularly updating the blog can distract them from their routine art work. Also remember that blog cannot give you overnight returns. You need to have patience and keep coming with regular and interesting information to attract the readers. Finally the modern day artists have many roles to play apart from creating their artwork. They have to be ardent writers, blogger, marketers and social networkers. But, all these efforts are definite to pay off.

Benefits of blogging
Blogging can produce best results if you are sincere in your effort. It is a platform to share your creative ideas, get instant feedback and can be used as a communication tool to reach to your target audience. The connection between the artist and the audience grows over a period of time and your work starts to sell. The ultimate goal is to engage the reader and they can turn out to be a long term investment. Engage the reader by telling compelling stories and they will come back for more on your blog. If you want to sell art online then remember search engines do not track picture. Therefore your art has to be accompanied by rich content to attract buyer.

Read also – Getting Started With A New Artwork